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Paling Perspective
Paling Palettes  copyright
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Challenges to
Understanding Risks
Helping Patients
Understand Risks
Building Resiliency
About The Risk Communication Institute
Resources For
Meeting Planners

The Risk Communication Institute
5822 N.W. 91st Blvd.
Gainesville, FL 32653
(352) 377-2142


Products and Services


The Risk Communication Institute is often called on to provide consultancy services on all aspects of risks. Please indicate your interest on the form below and we will contact you with more information about our services.


Up To Your Armpits In Alligators?
How to sort out what risks are worth worrying about!
Dr. Paling introduces The Paling Perspective Scale, his "Richter Scale for Risks." This simple communications tool empowers businesses and the public to make better informed decisions by putting risks into perspective.

Soft Cover, 153 pages, 1997 ISBN 0-9642236-6
#BK/US - Retail U.S.A. $25.00
#BK/INT - Retail International $30.00
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Up to your Armpits in Alligators
Dealing with the Real Risks to Local Communities
Be prepared for the public and media's questions about safety and risks of your businesses's activities. A customized, special edition of this booklet can be produced for your industry or issue using relevant risks and figures. Please call for information.

25-99 @ $3.50 ea.
100-399 @ $3.00 ea.
400-699 @ $2.50 ea.
700+ @ $2.00 ea.
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Dealing with the Real Riska to Local Communities
"Medics are from Mars; Patients are from Pluto. How to help patients to understand risks."
Medics are from Mars and Patients are from Pluto. How to help patients understand risks. John Paling. Published by The risk Communication Institute.(in Press- due out Dec 2003)
$40 including registered postage and packing in USA. Other countries $50 including first class, (not registered) postage and packing .
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Medics are From Mars; Patients are from Pluto

Up to your Armpits in Alligators? How to sort out what risks are worth worrying
A live keynote to the American Industrial Health Council (60 minutes)
Price $59 including media mail postage and packing

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Up to your Armpits in Alligators?

It’s A Jungle Out There! How to Achieve Incredible Results in a World of Uncertainty. A live presentation of John Paling’s keynote to a healthcare audience. (60 minutes)
Price: $59 including media mail postage and packing
Click box to order  
Its A Jungle out There!

Unwavering Commitment to Caring. A live keynote presentation to the Case Management Society of America. (75 minutes)
Price: $59 including media mail postage and packing
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Unwavering Commitment to Caring


High quality Alligator Lapel Pins (approved for accuracy and quality by Dr Paling) Length 1"

Reminds attendees that they need never feel "swamped" or "up to their armpits in alligators" again.

Alligator pin
50 pins for $100  
100 pins for $175  
200 pins for $ 300  
“We regret that we do not accept credit cards at this time"
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  I'd like additional information about John Paling's Keynote
Presentations and Seminars. (Please indicate your area of interest:)
  Healthcare Partnerships:
    Helping Patients Understand Risks
    Understanding Risks and Building Resiliency
    It's A Jungle Out There! Lessons from Nature
    Improving patient satisfaction and reducing
    exposure to med malpractice claims
    Effectively communicating about the safety of

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Please make checks payable to The Risk
Communication Institute and send to 5822 NW 91st Boulevard,
Gainesville, FL 32653-2864

We promise we will never sell or distribute your e-mail address or
personal information in any way to any other party. PERIOD

If you would like us to customize our communications tools to focus on
your own needs, or if you would like to inquire about John Paling speaking
at your next meeting, please contact us by phone or e-mail.

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